There are some clear similarities between the art and business worlds. Both industries bring ideas formed in the human mind to life. Through artistic or entrepreneurial experimentation, those ideas address some niche in the market identified by human requirement. Artists and business people alike reveal ideas in their work through creativity and collaboration to achieve results.
People working in either the arts or business can be described as idea-revealers in that both must wade through superfluous possibilities in the search for their final result. Both must face a process of reduction whereby they purvey the relevant and the good alongside ideas they will ultimately reject as not right for their project, business idea or artwork. In art and business, the seminal idea is revealed only once the work of ploughing through the chaos is complete.
Idea-revealers are characteristically resilient as they must face society’s often harsh expectations when forming new ideas. A strong point of view and conviction in their capabilities usually typifies the most successful idea-revealers. To be a true visionary in art or business, idea-revealers must scrutinise their own values and transfer these values to their work. Money or fame can be seductive and addictive; people must guard against external pressures so as not to compromise themselves or their vision.
Increasingly, business is exploring more creative avenues and art is searching for sustainability. It is even becoming usual for financial institutions to fund art projects and support artistic disciplines.
Joey Horn, Managing Director of investment company Oak Management AS, is an avid collector of contemporary art and supports multiple museums worldwide. Cultural teams within businesses have recognised that stimulating the arts sector is important for a flourishing society and that the finance industry has the power to enrich lives and promote a sustainable civilization.
The versatile and dynamic cultural sector seems to have bridged the art and business worlds. As benefits to health and wellbeing are progressively considered, entrepreneurs are wising up to the positive influence of art as well as its financial potential. Likewise, with artists often struggling economically, business support is invaluable. Financial backing provides the economic stimulus which allows cultural events to take place.
The shared aims of artists and entrepreneurs suggest that not only can they happily co-exist in the cultural scene; they are increasingly supportive – even reliant – upon each other. Together, they are showing society the impossible and proving that the future is actually obtainable right now.