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Lady Garden Foundation is a charitable association of Joey Horn; launched in 2014, the foundation focuses on breaking the taboos around female gynaecological cancers, as well as improving the future of female health. Founded by a team of women who had been affected by gynaecological cancers – directly or indirectly – the charity hopes to start a much-needed conversation amongst women about gynaecological health.

Research found that 41% of women feel too embarrassed to go to their doctor or a friend with a gynaecological concern, which means that gynaecological cancers can easily go undetected and undiagnosed – which explains why they are considered ‘silent killers’. The mortality rate for gynaecological cancers is incredibly high, and the Lady Garden Foundation aims to fight back by creating an open dialogue amongst women.

Mika Simmons is one of the charity’s co-founders, who was inspired to start the Lady Garden Foundation after losing her mother to ovarian cancer. Simmons, an actress, is sure that her mother would still be alive today, had she known about the symptoms and had the confidence to address the issue. Simmons’s personal tragedy has informed the work of the Lady Garden Foundation, where she works alongside her co-founders Josephine Daniel, Chloe Delevigne, Kate Percival, Jenny Halpern Prince, Bridget Barker, Astrid Harbord and Tamara Beckwith.

In 2015, Lady Garden Foundation launched its first campaign in September to coincide with Gynaecological Cancer Awareness Month. In a collaboration with the retail giant, Topshop, Lady Garden created sweatshirts which were designed by Simeon Farrar from Black Score, Amber Le Bon, Jazzy De Lisser and Anais Gallagher.

The campaign’s aim was to start a conversation around gynaecological cancers, as well as sending the message to women to get checked. As a result of this first campaign, Lady Garden found that 81% of women had a greater awareness of their gynaecological health, and 59% had more knowledge and awareness of the symptoms of gynaecological cancers.

The 2016 campaign saw the supermodel, Cara Delevigne take the lead, producing another collection with Topshop. The Delevigne sisters also took part in the 2017 campaign, alongside other big names in fashion such as Suki Waterhouse, Naomi Campbell and Charlotte Tilbury. The celebrities worked with Simeon Farrar to design a collection of t-shirts that were sold at the department store, Selfridges, as well as online.

The latest campaign was launched in October 2018 and was a collaboration with the underwear brand Stripe and Stare. All of the proceeds from the sale of the underwear goes to the Lady Garden Foundation, and can be purchased online.