The consulting company Great Place to Work has teamed up with Fortune to reveal the list of the Best Workplaces for Giving Back. The list shows which companies are using their philanthropic activities for positive results across the board, rather than simply donating money to charities or serving on the board of a non-profit. Philanthropy in business has taken on a more community-driven spirit that aims to help a worthy cause and improve the employee experience.
Employers on the list found ways to participate in charitable efforts while also helping their employees find meaning in their work, which leads to greater productivity and a workforce that is more engaged. Research by the team that created the Best Workplace for Giving Back list found a connection between an employee’s commitment to their work and their feelings about the community involvement of their employer.
The list-makers surveyed 357,000 people and found that respondents who had a positive charitable experience at their company were four times more likely to put in extra time or effort into getting a job done; they were also more likely to act as a brand ambassador for the company, wanting to stay at the company for longer and expressing a sense of pride in their employer.
Community projects, volunteer work and charity committees offer employees valuable experiences and opportunities that they may not get in the workplace; however, the feeling of making an impact tends to feed into a sense of fulfilment and purpose in their day-to-day job role.
The employers that ranked highly on the Best Workplaces for Giving Back list did a good job of making their employees feel that they made an impact, both at work and in the wider community, which made them feel that they had directly contributed towards their company’s philanthropic activities.
Joey Horn supports many charities, including Harvard Art Fellows, Right to Play and Mothers2Mothers. For tips on how to introduce philanthropy into a business, please refer to the embedded PDF.
One of the organisations that featured on the Best Workplaces for Giving Back list was Deloitte, which has participated in more than 1,000 pro bono projects in just four years. In addition to this, every year over 200 Deloitte employees share their professional expertise with non-profits within the community during week-long projects. The sense of purpose that these activities bring to staff has been seen to increase their emotional commitment and sense of loyalty to the company.
The outdoor brand Patagonia also featured on the list for its collaborations with non-profit organisations, which includes sending selected employees on a two-month paid internship with environmental groups. The company also makes a point of listening to the opinions of its staff when it comes to making decisions about which environmental projects receive donations; staff members are deeply engaged in performing well as a result, as they know their personal sales performances directly affect the amount that the company can give back.
The company at the top of the list for Best Workplaces for Giving Back is Salesforce, which is noted for having integrated philanthropy at every level of the business. The company has committed to donating 1% of its equity, 1 % of its products and 1% of its time to the communities where it operates, as well as giving its staff an additional seven days off every year to volunteer for charities. The company also runs a generous donation-matching scheme that sees it matching employee donations to charity. Please refer to the embedded video for further information on Salesforce’s philanthropic mission.